Explain to people how quantum improvements help change the world when business goes cognitive (AI).

Role

Associate Creative Director
UX/UI Designer

Studio

VSA Partners - IBM Watson

Working with the IBM Watson team, I was tasked to show the quantum improvements that come when business goes cognitive. I expressed how to bring cognitive business to life through stories, information and case studies, allowing visitors to understand it not just as an abstract concept but as something that they can achieve in their business through incremental actions.

static1.squarespace-3 + Cognitive_NoFeed Copy + Cognitive_NoFeed Mask 3.jpg

User Questions:

“What does it mean to become a cognitive business?”

“Will cognitive business affect my industry?”

“How do you build a cognitive business?”

“Are any of my peers building cognitive businesses, and doing it well?”

“What are the tools?”

“What do I need to do first to start using IBM Watson capabilities in my business?”

What is Cognitive?

Numbers Copy.jpg

Group 5.png